"Getting Real" by "Build Less"

Here's a couple of quotes from the book "Getting Real" by 37signals that I've been reading, in the essay "Build Less" by 37signals.

"This sort of one-upping Cold War mentality is a dead-end. It's an expensive, defensive, and paranoid way of building products. Defensive, paranoid companies can't think ahead, they can only think behind. They don't lead, they follow."

"Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing. Instead of outdoing, try underdoing."