Here's a couple of quotes from the book "Getting Real" by 37signals that I've been reading, in the essay "What's Your Problem?" by 37signals.
"A great way to build software is to start out by solving your own problems. You'll be the target audience and you'll know what's important and what's not. That gives you a great head start on delivering a breakout product."
"When you solve your own problem, you create a tool that you're passionate about. And passion is key. Passion means you'll truly use it and care about it. And that's the best way to get others to feel passionate about it too."
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